When Huda Kattan announced she would launch "the best liquid lipstick formula ever!", I was excited and at the same time skeptical. Watching her hype the liquid lipsticks up on Snapchat just made me think it wouldn't be that great, and everyone would just purchase for the hype and the name. But boy, was I wrong!
Let me just take a minute or two to appreciate that packaging. A lot of people said she copied Kylie, etc., but I don't find the boxes to be alike AT ALL. Kylie's are just cardboard boxes with separators inside to separate the lip liner and liquid lipstick. The artwork is Kylie's lips with grills (which are actually metallic on the boxes), and the box background is white with drips and information. Huda's outer cover is clear plastic, with her lips printed on it. The actual liquid lipstick is housed in a tray that slides out, and the colour on the inner tray is more representative of the actual colour you will get on your lips. To me, the boxes are very different, but others can naturally have different opinions.
Slide-out trays! So chic.
The bottles are frosted glass and can be laid flat since they are rectangular and not cylindrical.
The liquid lipstick goes on very smooth. It's very easy to spread on to the lips.
Now on to the part you probably care most about - the formula!
